CHALLENGE
Oh gosh not again…. REFUGEES! It’s the new buzzword people are either overhearing or fearing.
With those associations it’s difficult to even ask for donations – is it?
STRATEGY
Let them feel the buzzword.
A quiz game was created to show that even smart German citizen would be refused to enter their own country. At the end of the quiz it reveals that everyone needs to be in the role of a quiz-master to win the game.
A printed card deck was handed out to influencers – an online quiz game gave everyone the chance to share the experience. Every medium lead to an fundraising campaign and raised 30.000 Euro in under 14 days.
