CHALLENGE
Fear driven German citizens alias „Besorgte Buerger“ (eng. concerned citizen) – their biggest concern: “ REFUGEES“ Our biggest challenge: To stop the spread of fear and prevent tearing down what ANGEHOERT- a refugee help organization- worked hard for: Giving people who had no other choice than fleeing – an actual chance to a secure life in Germany.
STRATEGY
Allowing the citizens to experience the trauma of fleeing from home.
A 360* documentation of the journey of a refugee should provide the real point of view.
After the first stage people need a secret weapon to fight against the „concerned citizen“ and create a community feeling. A personalized homepage name and shame the violation of human rights so that the „concerned citizens“ now have to fear an undebatable conviction. The shareable personalized homepage „nichts-gegen-dich-aber.de“ (engl. nothing-against-you-but.com) was established to help people stand up and show in social media that they are not alone. The tool provided a weapon to fight – to unite and to spread the word about ANGEHOERT.
Team member: Ricardo Hoedebeck, Michael Lintl
