Photo- and videographer are most likely chosen by who is the cheapest. How to prove the customer wrong, with letting them feel right?
Two brands – one message – different tonality.
By creating JW PRO for businesses- and JW NOW for private customers it’s able to clearly satisfy the different needs of the customer. Businesses need an all inclusive deal with proof of work (namedropping) and a well prepared project. Private customer needs to be emotionally touched and able to have a time travel within the pictures and movies. This time travel is worth a lifetime investment, make use of additional social pressure by friends and family et voila:
Those two brands combined with a special targeting on stake holder and influencer is a success.