CHALLENGE
Yet an other delivery service?
Why should someone try and trust a new delivery service who claims to be fresh and healthy?
STRATEGY
Show the trustworthy face behind the meals. Art directing the photo shooting and placing ADs with free meal voucher in the Berlin underground with one goal: make it green. Promotion teams dressed as chefs handing out high quality voucher cards. Combined with the visual appearance of the delivery package and branded employees – to make them feel like a part of the team and promise the customer with the first offline contact to the brand – outstanding quality.
Screenshots from the amazing graphic designer Skali Skalska and Filip Raatz.
Some more pictures from LebeBerlin
