A tight briefing from the marketing department.
Name: Suesser Zauber
Product: Mini cakes – NO CUPCAKES!
Notes: Stay withing the visual appearance of the range – look tasty – show ingredients.
The new innovative product needs to be different and gain attention at the POS. Young, fresh and delicious – was my goal.
A magical stardust dancing around the cakes was one of the key elements making the design stand out from the others. The consumer decided – the pre- market research choose my design to be promising and a success.