Positioning and branding a product or a service is no problem, but how about a person?
Personal branding – the university project helped to get the focus on a market niche – no fashion, no gadget and no healthy blog – only one problem and one solution.
The Media-Task-Force was born – three marketing-communication students with one vision:
„Help young students and pupils with the proven techniques of marketing and the power of media, to survive the future working jungle and stand out of the bulk.“
We had to develop a logo, claim, mission statement, tonality, creative main idea, set up a WordPress blog, use social media like Twitter, Facebook & Instagram, tease, write articles and shoot photos.